NEWS
All PACK HORIZON NEWS
EN ES FR DE IT
Time: 2024-02-05
Saudi Arabian Packaging Design | A High-End Brand Inspired by the "Coastline" for Perfume and Skincare
Table of contents
-
Brand Background
-
Market Area
-
Creative Concept
-
Designer Information
-
Editor’s Review
Brand Background:
ShoreLane is a high-end brand specializing in perfumes and skincare products, inspired by the “coastal luxury lifestyle.” The brand’s product design aims to blend the purity of nature with modern elegance, showcasing the beauty of ocean and coastal life through its packaging. With exquisite illustrations and unique design language, ShoreLane provides consumers with a dual sensory and emotional experience.
Market Area:
Middle East
Creative Concept:
-
Inspiration and Packaging Design:
The packaging design draws heavy inspiration from the natural coastal scenery. Designers used delicate illustrations and color schemes to capture the flow of the ocean and the tranquility of the coast, reflecting the harmonious beauty of nature. -
Visual Design:
• Illustration Elements: The packaging features detailed ocean illustrations, such as waves, seashells, and marine plants, showcasing the brand’s homage to and love for nature.
• Color Palette: Soft shades of blue-green, off-white, and beach gold create a visual atmosphere of natural luxury, evoking the fresh and elegant coastal lifestyle.
• Typography and Brand Identity: The logo design emphasizes modern minimalism, using sans-serif fonts and refined typography to enhance the brand’s professionalism and recognition. -
Structure and Function:
The packaging materials are chosen with sustainability in mind, emphasizing eco-friendliness, while the packaging structure is designed for ease of use, reflecting the brand’s human-centered philosophy. -
Narrative Experience:
The packaging design tells a story of the ocean and luxury lifestyle through illustrations and visual storytelling, making the purchasing experience more profound and emotionally resonant.
Designer Information:
• Product Concept and Illustrations: Yousef Adel
• Brand and Logo Design: Mostafa Adel
The two designers collaborated closely to blend artistry and the brand’s core philosophy, giving ShoreLane its unique visual identity. Through their delicate illustrations and meticulous logo design, they present a deep understanding of coastal life and luxury.
Editor’s Review:
ShoreLane’s packaging design strikes a perfect balance between nature and luxury, beautifully merging coastal landscapes with modern aesthetics. The illustrations are intricate, and the soft color palette provides a calming, comfortable visual experience. The logo design is minimalist yet refined, perfectly complementing the overall packaging style. This design not only expresses the brand’s core philosophy but also excels in sustainability and functionality, making it a refined blend of artistry and practicality.